About me

My design journey kicked off in 2014 when I set up RBVS Marketing and build SEO friendly sites for local shops. Knowing that rankings follow relevance, I built content that climbed to the top by answering precisely what people were searching for.
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That lesson landed me at BUN (an Albert Heijn franchise and real-estate developer). I shaped digital campaigns for Albert Heijn and created pitch decks that helped winning tenders for new development projects.
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Wanting full end-to-end ownership, I co-founded Typla, a fintech-focused agency. I sketched prototypes, ran a near-shore dev team, and shipped products under tight deadlines—communication and smart prioritising kept everything moving.
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As a freelance UX consultant at Backbase, I designed banking flows for clients like Pictet and JCB. I learned how to plug custom journeys into a mature design system and feed those improvements back into the core product.

Next, at Ahold Delhaize, I worked as a UX lead for Gall & Gall and Etos. We rolled out some key wins: a token-driven design system for Gall & Gall, a multi-brand e-commerce app shared by Gall & Gall and Etos, plus numerous streamlined journeys. Faster releases followed, and continuous A/B testing converted that speed into higher sales.
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Today, at Viamanta, I’m building a B2B capacity-management platform from scratch. We use AI to match real-time workshop capacity with fleet demand, creating seamless booking flows that connect entire fleets to workshop schedules.