Lead Product Designer — Design Systems, User Experience & Innovation

I turn customer insight and scalable design systems into friction-free journeys that boost conversion, speed up releases, and future-proof your product.

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I love turning complex problems into great user journeys

For 10+ years I’ve helped enterprises and scale‑ups use UX as a strategic pillar — driving conversion, loyalty and operational efficiency

About Me

Human centered design

Design for humans

I turn behavioural data and user insight into journeys that feel effortless, lift conversion, and build lasting brands people love.

Future proofing

Rapid testing & Workshops

I use quick sprints and collaborative sessions to find the next big win, prove it works in days, and protect your roadmap from expensive detours.

Design Foundations

Unified Design Systems

When tokens, components, and governance work together, your team can ship in half the time, iterate with confidence, and deliver a seamless, on-brand experience every release.

Leveraging AI

AI-Accelerated Design

Smart tooling lets us prototype, test, and refine in rapid loops, surfacing data-backed answers faster and boosting output—all under a strict ethical framework.

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Success Stories

Design Systems

Gall & Gall

A unified Gall & Gall’s web and app with a reusable library of 100+ components, raising design maturity across squads and turning what used to be a clunky process into a rapid, data-led loop of design, build, and iterate.

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Customer journeys

Backbase x Pictet

For Pictet Wealth Management, I designed a user-centric digital platform with Backbase that bridges high-touch private banking with intuitive digital experiences. The result: a scalable product that increases adoption by simplifying complexity for a broad spectrum of users.

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Multibrand portals

BCM Global

I designed and delivered BCM Global’s core application and client portal, transforming fragmented mortgage processes into a unified, user-friendly platform. By simplifying complexity, we enabled faster workflows and a more transparent experience for both internal teams and clients.

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More work

Viamanta

Viamanta is a capacity-management platform for workshops that allows fleet managers book services directly into their calendar. This project also involved the creation of a new design system.

Airmiles Integration

AirMiles Integration links the loyalty program to Gall & Gall accounts through a streamlined journey that lets customers add their AirMiles in seconds—bringing rewards seamlessly into every purchase.

Assetflow - Real Estate management platform

AssetFlow began as a passion project and sandbox for testing new UX techniques, growing into a platform where property owners can list, manage, and rent out real-estate assets from a single, streamlined platform.

Crypto2Cash App

Crypto2Cash converts digital coins into fiat currency. The assignment focused on a compliance-ready KYC journey—integrating ID verification, AML checks, and payment rails into one smooth, three-step onboarding flow.

Let's discuss your next project!

Ready to elevate your digital experience? Book a 15‑minute call and discover how outcome‑driven design can accelerate your roadmap.

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