The client for this project is a local wine store in my hometown. This store was mainly focused on selling wine to restaurants and other hospitality, but due to the Covid-19 pandemic all restaurants were closed in the Netherlands. This requested a big change for the owner of the store, that is why he started to shift and sell more wine directly to consumers. However, the website was not optimized for B2C sales and lacked a lot of clarity about the wines.
This project was made using the design thinking framework. The first phase of the project was all about gathering as much information as possible from users. This was done by user interviews and a survey. Based on the gathered information it was possible to create a clear challenge.